WHAT I DO · 01

From your concept to a product that exists in the world.

I have spent years sourcing in Guangzhou, Bali, and Marrakech. I understand how a factory works, what MOQs mean in practice, and how to ensure what arrives matches what was designed.

Most brands have an idea for a product. Very few have the infrastructure to manufacture, import, quality-control, and position it in market. That infrastructure is what I bring: from concept to global market, proven on my own brand, Nyani.

Four phases. No abstractions.

01 · CONCEPT

Concept & Definition

Product briefing, market research, material selection, and price-point target anchored to margin reality.

02 · SOURCING

International Sourcing

Supplier selection validated on manufacturing floors in Guangzhou and Bali. Samples and timelines confirmed before commitment.

03 · PRODUCTION

Development & Production

Creative direction for packaging and product identity. Production oversight and quality control with high-end standards.

04 · LAUNCH

Import & Positioning

Import logistics, customs documentation, launch strategy, and market positioning from factory invoice to first sale.

Bringing concepts to direct market reality.

An active brand ecosystem testing supply chain speed, luxury packaging, customer response, and premium retail positioning in real time.

Have a product idea that needs real infrastructure behind it?
Let's build the system that scales.

The Global Concept

Strategic intelligence for founders building at global scale.

Weekly insights on brand infrastructure, international sourcing, and the decisions that separate brands that last from brands that fade.

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